At New Jersey REALTORS®, we know how hard it’s become to buy a home in this state — even for families earning solid, middle-class incomes. If you’re looking for a home between $350,000 and $750,000 and feel like the market keeps moving just out of reach, you’re not alone.
The HOME Initiative is our commitment to reframing the housing conversation and fighting for meaningful change — so more New Jersey families like yours can not only enter the market, but thrive in it.
We’re gathering experienced voices from across the state to help us better understand what buyers like you are facing — and to shape smarter solutions.
We’re investing in high-impact content that puts housing affordability front and center — in political media, on social channels, and through public education.
We’re talking about things that matter to real buyers:
You’ll start seeing these articles in the public discourse—and they’re designed to reflect the real concerns and choices you face
We’re calling on state lawmakers to form a HOME Task Force — a dedicated group focused on fixing New Jersey’s affordability crisis for everyday buyers. Our goal is to help shape policies that meet you where you are, instead of leaving you behin