Effective Date: September 14, 2024
New Jersey REALTORS® (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our consumer website, consumer.njrealtor.com, (“Site”). By using our Site, you agree to the terms of this Privacy Policy.
1. Information We Collect
We do not collect personal information such as your name, email address, or any other personally identifiable information directly through our Site. However, we do collect certain information through cookies, tracking technologies, and third-party services like Google Analytics and advertising pixels.
a. Google Analytics
We use Google Analytics to gather information about how visitors interact with our Site. Google Analytics collects data such as your IP address, browser type, pages visited, and time spent on the Site. This information helps us analyze website traffic and improve user experience. Google Analytics uses cookies to track this information. You can learn more about how Google collects and processes data here.
b. Advertising Pixels
Our Site may use advertising pixels, such as the Facebook Pixel or similar, to help track the effectiveness of our advertising campaigns. These pixels may collect data on your browsing habits and behavior after visiting our Site. This information is used to serve targeted ads on third-party platforms based on your interactions with our Site. Advertising pixels do not provide us with personal information about you.
2. Cookies and Tracking Technologies
Cookies are small files stored on your device that help improve your experience on our Site. We use cookies to understand how you interact with our Site and to deliver relevant advertising to you. The types of cookies we use include:
- Necessary Cookies: Essential for the functioning of the Site.
- Analytical/Performance Cookies: Used by Google Analytics to track user behavior.
- Advertising Cookies: Used by advertising pixels to show you relevant ads.
You can manage your cookie preferences through your browser settings. For more information on how to do this, visit your browser’s help page.
3. How We Use the Information
The information collected via Google Analytics and advertising pixels is used for the following purposes:
- To analyze and improve the functionality and user experience of the Site.
- To monitor website traffic and trends.
- To deliver relevant advertisements through third-party advertising platforms.
4. Sharing of Information
We do not sell, trade, or otherwise transfer your personal information to outside parties. However, data collected through Google Analytics and advertising pixels may be shared with those respective third parties in accordance with their privacy policies.
5. Your Choices
You can choose to disable cookies through your browser settings, which may affect how you experience our Site. Additionally, you can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on.
If you wish to manage or opt out of personalized advertising, you can do so through platforms like Google Ads Settings or Facebook Ad Preferences.
6. Data Security
We take reasonable measures to protect the information collected on our Site from unauthorized access or disclosure. However, no data transmission over the Internet can be guaranteed as 100% secure.
7. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
8. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us at info@njrealtor.com.