The Difference Between Affordable Housing and Housing that’s Affordable
The Difference Between Affordable Housing and Housing that’s Affordable By: Doug Tomson, New Jersey Realtors® Chief Executive Officer The term “affordable housing” has picked up a lot of baggage on its half century-long evolution. That baggage — and the narrow framework that comes with it — doesn’t serve the broader conversation, particularly when it comes […]
Spotlight on Long Beach Island
Spotlight on Long Beach Island By: Erin McFeeters Deep through the pines, traveling Route 539 and over The Causeway, is one of New Jersey’s barrier islands, chock full of more small businesses, eclectic homes, and stories of summers down the shore than one could fathom. Long Beach Island, LBI to most, isn’t like other Jersey […]
How to Write Eye-Grabbing Descriptions & Take Effective Photos that Sell
How to Write Eye-Grabbing Descriptions & Take Effective Photos that Sell By: Lee Nelson Awe-dropping, catchy adjectives. Amazing, inspired verbs. Perfect, brilliant sentences. That’s what Realtors® have to create in their listing descriptions every time to catch the attention of potential buyers. It takes time, creativity, and patience, even now, with the help of Artificial […]
The Power of Repurposing: Maximize Your Content’s Lifespan
The Power of Repurposing: Maximize Your Content’s Lifespan By: Lauren Melville Content doesn’t have to be one-and-done. Whether it’s long-form or short-form, every piece you create can be adapted for different platforms and formats. Repurposing content isn’t the same as simply reposting—it’s about taking the core idea and reshaping it to fit the audience, tone, […]
Social Media Strategies that Actually Work
Social media strategies that actually work By: Erin McFeeters We often talk about social media algorithms as if they’re living, breathing organisms. While not alive, these algorithms are constantly shifting and deciding in real time which posts, videos, and stories to put in front of users. If you’re unfamiliar with how they work, think of […]
Topics to Write About this Season
Topics to Write about this season By: Julia Ventrone Writing is a powerful tool for Realtors® to market themselves. As the summer season comes to a close, it’s the perfect time to try something new in your marketing strategy. “From a business standpoint, blogging helps you get the attention of potential clients and also informs […]
Distinguishing Yourself From the Crowd
Distinguishing Yourself From the Crowd By: Dina Cheney The market is tight, and differentiation is essential, but it doesn’t mean you need to compete in the digital marketing arms race. With Realtors® under so much pressure to post, presence on social media has become the norm. Not to mention, creating and sharing content is both […]
Set Sail in Ocean County
Set Sail in Ocean County By: Erin McFeeters Established in 1850 and celebrating its 175th anniversary this year, is a county renowned for its sandy shores, plentiful pine trees, and fertile farmland. From seed to shore, Ocean County is more than summer tourism and sea breezes; its storied history is full of tales of the […]
Tour the New Jersey State House
Tour the New Jersey State House By: Catherine Best NJ Realtors® Director of Government Affairs At our annual advocacy day, Realtors® Day in Trenton, our attendees had the opportunity to tour the recently renovated New Jersey State House. Follow along with us as we tour one of the oldest state houses in continuous use […]
Meet The NJ Influencers Building Powerful Online Brands
From Local Roots to Digital Reach: Meet the NJ Influencers Building Powerful Online Brands. By: Lauren Melville As a Realtor®, you already have the tools to become a local or micro-influencer in your own right. These New Jersey-based content creators have cultivated niche audiences allowing for deeper engagement and conversation. By highlighting Jersey’s best […]